Thursday, March 12, 2009

First Look: Britney Spears, ‘If U Seek Amy’

Earlier this morning, at 11AM ET/8AM PT, Britney.com premiered the new music video for Britney Spears’s third single off her latest album Circus. As you may recall, a few weeks ago we got our first look at photos of Britney on the set of her video for If U Seek Amy and right now we get to see the final product in full. Here are a few screencaps from the video:
This new video isn’t as involved as her previous videos for Circus and Womanizer. While those videos focused on multiple shot angles, routines and extraneous characters (like circus animals, acrobats and womanizers) this video focuses squarely on Britney, or her Amy character. The video starts initially with a faux news report that features a conservative-looking woman seemingly reporting on the “obscene spelling” that is showcased in the new Britney Spears song If U Seek Amy (which is based on a real FOX News report that came out a few weeks ago) and then cuts to a dark hotel-looking room with Britney on a bed with a bunch of people. She sexily dances with folks thruout the “hotel” and then does a quick change midway thru the video and emerges from a “perfect house” as a picture-perfect conservative-looking housewife (complete with husband, kids and apple pie). Simple, to the point.

It seems to me that the point of the video is to suggest that what you see on the outside isn’t necessarily what really exists on the inside. The same conservative-minded folks who are publicly protesting and lambasting “deviant” behavior and actions (ranging from anything like obscene lyrics to racy music videos, for example) are prolly not as squeaky clean cut as they’d prolly have you believe. At the end of the video, when she presents the wholesome apple pie to the press, she seems to be saying “This is what you want me to be so this is what I’m going to give you” knowing full well that on the inside she’s a freak. At least, that is my interpretation. While I am deffo more a fan of the more upbeat songs that feature killer dance routines, I can appreciate music videos with a message. I doubt that Britney is trying to save the world or even make a serious point with this video … it appears that she is having a bit of fun with the folks who like to point fingers and judge others by reminding us that no one is as perfect that they’d like you think they are. So … thoughts? What do y’all think of this vid?

Source: Pink Is The New Blog

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'If U Seek Amy' Music Video!


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Tick tock...

Britney's Family Circus

The following italicized article is from www.ok-magazine.com:

Just a few hours before taking the stage at the American Airlines Arena in Miami, Britney Spears seemed nothing like the erotic pop star that she portrays in her new tour. Instead, the real-life mom showed her nurturing side by bringing joy to dozens of ill youngsters at Miami Children’s Hospital on March 7.

The scene brought tears to many of the parents present – and spoke volumes about the new Britney.

“This tour has had a totally unexpected impact on Britney and her own kids, turning them into a real family,” a friend of Britney tells OK!. “At first, Preston and Jayden were set to stay home with dad Kevin Federline, but as the start date came closer, the boys begged their mother not to leave them.”

Initially, Britney struggled with the idea of adding parenting responsibilities to an already grueling performance schedule.

“She worried, ‘Can I handle it?’ ” her pal reveals. “But it’s working out better than anyone could have predicted.”

Britney expanded The Circus convoy with one extra bus, which sons Preston, 3, and Jayden, 2, share with their father, Kevin.

“Even though Britney is working harder than she has in years, she’s also spending more time with the kids than she has in their entire lives,” her friend tells OK!. “Britney is finally a grown-up who is taking being a parent seriously.”

But 27-year-old Britney still loves having fun with the boys! On March 5, she treated her sons to a day at Walt Disney World. “Preston and Jayden were so excited,” a park guest tells OK!. “They wanted to meet Mickey right away.”

And on Wednesday night, Britney got a surprise visit from someone almost as famous as Mickey Mouse — Madonna!

According to Britney's personal site, the Material made a surprise appearance at Brit's show in Long Island, NY. "Britney was thrilled to have her there!" reads a statement on the site.

Source: OK Magazine

Billboard Chart Update

On the Billboard Hot 100 'Circus' drops 1 spot to #14. 'Womanizer' drops 5 spots to #45.

Also, Britney's new single 'If U Seek Amy' rises 19 spots on the chart coming in at #53.

On the Billboard 200 'Circus' rises 6 places to #18.


Source: Break The Ice

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