Virgin Mobile Announced As Official Tour Sponsor

Virgin Mobile USA, a leading provider of both prepaid and postpaid wireless services, announced today its title sponsorship of the upcoming Britney Spears concert tour. The tour, to be titled "Virgin Mobile Presents the Circus Starring Britney Spears," features special guests The PussyCat Dolls. The circus-themed tour is due to kick off in New Orleans on March 3, 2009 with a planned 31 dates in the United States.

"I'm thrilled to partner with Virgin Mobile on my tour," said Britney Spears. "They will have cool opportunities for my fans and me to connect, and they'll bring a lot of excitement to the tour."

As part of the sponsorship, some lucky fans will have the chance to catch a sneak peek at one of the most highly anticipated tours of the year, by attending Britney's final private dress rehearsal in New Orleans on March 2. Virgin Mobile USA will also have VIP ticket giveaways for tour dates around the country.

"Britney's draw is undeniable and her show is sure to be one to remember. We're very proud to help deliver what will be the tour of the year!" said Bob Stohrer, Chief Marketing Officer, Virgin Mobile USA. "We'll provide special access and exclusive opportunities for our customers and her millions of fans including behind-the-scenes events."

In conjunction with sponsorship of the "Circus" tour, Virgin Mobile USA plans to launch its new Ocean 2 multimedia device. Select fans at the private show will be given an Ocean 2 to chronicle the event. This "Ocean 2 Camera Crew" can blog, IM, email, post to social networking sites and send photos from this one mobile phone to share with friends and fans.

Virgin Mobile USA will partner with Virgin Mobile Canada to extend Virgin Mobile's sponsorship to Britney's five scheduled shows north of the border.

"Britney Spears is about to bring some much needed heat to Canada with what promises to be the tour of the year," said Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile Canada. "We're beside ourselves with excitement and have some truly brilliant ways we'll let Virgin Mobile customers get access to all areas."

Source: BritneySpears.com