First Look: Britney Spears, ‘If U Seek Amy’

Earlier this morning, at 11AM ET/8AM PT, Britney.com premiered the new music video for Britney Spears’s third single off her latest album Circus. As you may recall, a few weeks ago we got our first look at photos of Britney on the set of her video for If U Seek Amy and right now we get to see the final product in full. Here are a few screencaps from the video:
This new video isn’t as involved as her previous videos for Circus and Womanizer. While those videos focused on multiple shot angles, routines and extraneous characters (like circus animals, acrobats and womanizers) this video focuses squarely on Britney, or her Amy character. The video starts initially with a faux news report that features a conservative-looking woman seemingly reporting on the “obscene spelling” that is showcased in the new Britney Spears song If U Seek Amy (which is based on a real FOX News report that came out a few weeks ago) and then cuts to a dark hotel-looking room with Britney on a bed with a bunch of people. She sexily dances with folks thruout the “hotel” and then does a quick change midway thru the video and emerges from a “perfect house” as a picture-perfect conservative-looking housewife (complete with husband, kids and apple pie). Simple, to the point.

It seems to me that the point of the video is to suggest that what you see on the outside isn’t necessarily what really exists on the inside. The same conservative-minded folks who are publicly protesting and lambasting “deviant” behavior and actions (ranging from anything like obscene lyrics to racy music videos, for example) are prolly not as squeaky clean cut as they’d prolly have you believe. At the end of the video, when she presents the wholesome apple pie to the press, she seems to be saying “This is what you want me to be so this is what I’m going to give you” knowing full well that on the inside she’s a freak. At least, that is my interpretation. While I am deffo more a fan of the more upbeat songs that feature killer dance routines, I can appreciate music videos with a message. I doubt that Britney is trying to save the world or even make a serious point with this video … it appears that she is having a bit of fun with the folks who like to point fingers and judge others by reminding us that no one is as perfect that they’d like you think they are. So … thoughts? What do y’all think of this vid?

Source: Pink Is The New Blog