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On Thursday night, Britney Spears declared herself a Femme Fatale, launching her tour in Sacramento, California. Having already garnered praise from critics who attended her dress rehearsal, Spears got more rave reviews from music journalists who attended the kick-off show.
In addition to the glitzy costumes and high production value, Spears flaunted her stage chops, sashaying to songs like "Hold It Against Me" and "Big Fat Bass," as well as old-school jams like "Toxic" and "Don't Let Me Be the Last to Know."
Describing it as "her flashiest, fastest moving, and most entertaining production yet," Rollingstone.com said that while tour-opener Nicki Minaj brought her signature sass, "The night belonged to Britney: She managed to prove that she's still progressing as a showgirl. Not only that, she's doing it better than even die-hard defenders would've predicted."
The Sacramento Bee explained that while "Spears performed like a pro throughout the show, hitting all her marks, she had shown hesitancy in her movements — natural for the first stop on a tour. But that hesitancy vanished when she put on the denim. She seemed at ease."
The best review of all may have come from Spears herself, who enthusiastically took to Twitter to thank her fans: "Can't sleep. WAY too much Adrenaline right now. Sacramento was on fire tonight. You ready San Jose? Cause I am!!!!"
Once she wraps her San José, California, tour stop on Friday night (June 17), Spears will take her show to Los Angeles on Monday. The U.S. tour dates wrap up on August 25 in Raleigh, North Carolina. The Femme Fatale Tour then heads to Europe in September for two more months before closing on November 9 in Portugal. Source: MTV
Since Britney Spears emerged on the scene nearly a decade and a half ago, she's run the gamut of pop music: from sugary bubble-gum to dirty, sexy dance tracks. In that respect, her longtime collaborator and Femme Fatale producer Dr. Luke says that the superstar has in many respects become bigger than pop. In fact, he says it's hard to confine her to just one genre.
"I feel like Britney kind of has her own genre: If you look at songs like 'Toxic' and 'Piece of Me' and 'Oops! ... I Did It Again,' they all were sort of influential and led the way," he told MTV News on Thursday (April 28) at the ASCAP Pop Music Awards.
So when the pair sat down to work on her latest release, Dr. Luke said her pop-music shape-shifting was very much on his mind. "She wanted to keep on with that and do stuff that was forward-thinking," he continued. "So we put some dubstep stuff in there, in bridges; snuck it in different places and I hope it ended up good. I hope you like it."
It seems every time Spears drops a new album, it's declared her comeback record. But Dr. Luke noted that Brit has really never gone anywhere. "Where'd she go? I don't know. I didn't know she ever disappeared, really," he said. "She's always been selling out concerts and records, so I don't know that she ever disappeared."
So what do Spears and Luke have up their sleeve now? "Not yet ... give me a second to breathe, come up for air!" he told us.
Plus, even with Femme Fatale already in stores, it seems like the pair are always finding ways to update the songs. Take, for example, the recent remix of "Till the World Ends," which features Ke$ha (the track's songwriter) and Nicki Minaj.
"Well, we already had Ke$ha on the song 'cause she co-wrote the song ... and she sounded really good on it," Dr. Luke explained. "And then Nicki got on the Femme Fatale Tour so we put Nicki on it and it just sounded amazing. She killed it." Source: MTV
When will.i.am hit the studio with Britney Spears for her Femme Fatale track "Big Fat Bass," the producer and Black Eyed Peas frontman said the singer was completely engrossed in the recording process.
"[I discovered] her love for music. I never seen anyone, like, come alive, full of excitement and giggling and laughing behind the mic," will recalled to MTV News. "She was like a little kid when she was recording the song and it just brought the whole atmosphere, it changed the whole atmosphere when someone really loves music. So it was great working with her."
Spears expressed a similar sentiment about recording her chart-topping album during her recent "I Am the Femme Fatale" MTV special, which featured a cameo by will.i.am, who was finishing up the party track at the time.
"When you're in the studio, you're just really focused, you're really in your head and in your ears and on the notes," she explains in the show. "And when you're performing, it's more a connection on the outside and more of — like a tiger and more in your body."
Both Brit and will are now industry vets so the BEP singer said he didn't have much advice for the star.
"When someone's excited to go out and just do it, what advice? You don't need no advice. She's just turned on right now. She is [like], 'I like this part right here.' When I say [on the song], 'You all better get ready for the kick drum,' she was already anticipating what she was going to do onstage when that beat broke down," he explained. "Adding that type of perspective ... when we we're recording it, you don't need to give nobody [like Britney] advice." Source: MTV
By the time you read this, Britney Spears will have scored her sixth #1 debut with Femme Fatale, her latest installment of supersonic, stealth-fighter pop, a collection of songs equipped with laser-guided, heat-seeking hit missiles. In fact, Femme Fatale is more like an F-22 Raptor than an album.
Maybe I shouldn't be amazed that Brit finds herself atop the charts once again, but don't we live in austere times? Aren't Odd Future the only thing that matters these days?
I'm only sort of kidding. Because, frankly, each and every time Britney lands another #1, it's kind of like we've traveled through a wormhole and ended up in 1999, a time when the industry was still flush with cash and Lou Pearlman still lumbered the land. This was only 12 years ago, but it may as well have been 12 million.
These days, we still have plenty of pure pop stars, though none of them are quite like Britney. Lady Gaga is into performance art. Katy Perry is the California Gurl. Pink is the punky older cousin with a ton of tattoos. As is often the case with evolution, they have each developed specialized traits in order to survive. Britney is, in a lot of ways, the origin of the species (for simplicity's sake, I'm just ignoring Madonna, who basically did everything before any of this generation's stars were even teething). She was — and, I suppose, still is — the music industry's first attempt to promote a star that is everything to everyone. And each and every time she surfaces with a new album in tow, it signals the return of pop's Mesozoic era. For all intents and purposes, she may spend her time between albums trapped in amber, waiting to have her DNA extracted by some scientist.
This is by no means meant to come across as a slight against Spears. I fully understand why her fans love her the way they do, not to mention the fact that Femme Fatale is a heck of a pop record, a starry shadowbox of the coolest sounds you're likely to hear all year. It's more me simply marveling at the way she operates — in the cockpit of a high-powered fighter, making glossy, big-budget videos, putting on full-scale pop spectacles. There truly, honestly isn't anyone else like her.
We should take this opportunity to appreciate what Britney Spears — and her album — represent. She is the last super-pop star left standing. There was a time when everyone did things this way; now it's her and her alone. Spears is still everything to everyone, in a time when all we hear about are "niche markets" and "splintered genres," and for that alone, the success of Femme Fatale is noteworthy. Can she continue to survive among her more specialized peers? She's certainly earned the right to, though one gets the feeling she's probably not too worried about that fact. The thing about being the first is that there isn't really anything — or anyone — to compete against. So let others sweat the small stuff; Britney's only concerned with being Britney. Now and forever.Source: MTV
Britney Spears teamed up with Dr. Luke and Max Martin to make an edgy, dark club album, and the result is Femme Fatale, which features genre-busting pop songs about love, sex and the big, fat bass.
But in addition to that pop dream team, Spears also hooked up with a wide array of collaborators (Travis Barker, will.i.am, Sabi), songwriters (Claude Kelly, Bonnie McKee, Ester Dean) and producers (Bloodshy, Benny Blanco, Rodney Jerkins), who helped create the sonically bombastic pop record that dropped on Tuesday (March 29).
MTV News caught up with songwriter Kelly and newbie pop singer Sabi, and got the inside scoop on the making of Femme Fatale.
"Here's what people don't realize and here's what I've noticed: She's very, very much in control of what she records, how she sounds, how she portrays herself on the record," Kelly, who wrote "Gasoline," said of Britney's process. "There's no grand master puppeteering — that's kind of a myth. She knows what she's going to cut. She's not going to sing anything she doesn't want to and she has this amazing ability when she gets behind the mic. It's like eye of the tiger."
Kelly went on to say that when Spears hits the studio to record an album, she knows what fans want to hear from her.
"Her rhythm is spot-on. You tell her, 'This part needs to be sexy,' and she's like, 'I got it already,' " he explained. "It's that rare ability that only really true artists have to get into character and to sell a theme and that's what she's good at. ... I think because she's been out for so long, people forget the evolution of her career. When you're in the studio with her, you quickly get reminded about how versatile she is and how clever she is. She's a show-woman."
Although Sabi, who appears on the track "(Drop Dead) Beautiful," didn't hit the studio with Brit, she felt the star's presence when she was dropping her verse.
"She recorded it already and then I went in. ... I rapped on it and I'm a singer. I rap when I feel the mood is right, so it all worked out. When I'm inspired to rap, I rap, but I'm a singer," she explained. "Me and [producer] Benny Blanco, we were just sitting there throwing ideas back and forth."
Two other collabos made the album's final cut, but Sabi's the only other femme fatale on the record.
"To be the only female on Britney's album, just in general, this whole thing is just bananas. I feel very lucky to be this person in this position right now," she said. "It is crazy. She does not do features that often and I think maybe it hasn't sunken in yet. It's a wonderful opportunity and maybe when it starts circulating, it'll sink in what's really going on. But right now, I don't know where I'm at but it feels good. When this song hits radio, it's going to be surreal."Source: MTV
After a killer set from "Jersey Shore" star DJ Pauly D on Friday night (March 25), a montage of Britney Spears' best video moments played to a hyped crowd at Rain nightclub inside the Palms Casino and Resort. Once the videos wrapped, the crowd went even crazier as the Femme Fatale herself hit the stage.
Spears sported a stunning sequined bodysuit and performed her first song of the night, lead single "Hold It Against Me." Flanked by sexy male dancers, she sashayed her way through the song, which included sexy hair-tossing and a wind machine.
Check out hot photos from Britney's Las Vegas show.
For her second song of the night, Spears debuted the will.i.am-produced track "Big Fat Bass." Her dancers hit the stage in bright yellow, while Spears opted for a body-hugging latex bodysuit. She emerged from a speaker box, and the appearance had her fans screaming. The track was remixed to include past hits like "3," "Slave 4 U" and "Gimme More." She danced around the stage and climbed up on speakers as she danced to the track.
Britney kicked it up a few futuristic notches for her latest club banger, "Till the World Ends." The stage was filled with ladders, LED lighting, dancers and Spears in a black latex bodysuit covered in red lights. She clearly was having a good time, smiling to her fans. Her choreography was decidedly sexy, including flirty dance moves with her male dancers.
At the end, Spears ascended the ladders and ended up on a platform, gyrating from above the room. As fireworks lit the stage, Spears danced and tossed her hair as the song closed. The room was filled with electricity and excitement.
The performance was being taped by MTV for a special airing next week. A teaser will debut Tuesday on MTV, the same day Spears' latest album, Femme Fatale, hits stores.Source: MTV
Palms Casino Resort welcomed Jive Records recording artist Britney Spears to Rain Nightclub for two surprise performances on Friday, March 25. The performance was filmed by MTV as part of an upcoming Britney Spears special that will air next week in celebration of her album release.
In front of more than a thousand fans, Spears delivered songs from her latest album, Femme Fatale including the singles, "Hold it Against Me," "Till the World Ends" and "Big Fat Bass."
"We are extremely excited to have one of the most iconic artists of all time back at the Palms. Britney's performances were unbelievable and her fans will never forget this night," said owner George Maloof. "We have a great relationship with MTV and feel fortunate to be a part of her upcoming special."
This is not Spears' first time performing in Rain Nightclub; she stunned fans with an unannounced performance in 2003.
DJ Pauly D, the exclusive Vegas resident DJ for the Palms, warmed up the crowd and kicked off the evening with his masterful beats and explosive sounds for club goers before Spears took the stage.
Femme Fatale is Spears' seventh studio album and will be released on March 29.Source: BritneySpears.com
The following italicized article is from www.mtv.com:Britney Spears' new single, "Till the World Ends" is dance-floor ready — just ask Ke$ha. The pop star in her own right wrote the just-released track, which was produced by Dr. Luke and Max Martin.
"I consider myself a songwriter before and above everything else, so it's an honor to write for one of pop music's biggest icons. And I hope it gets everyone's ass on the dance floor cuz y'all know that's what K-Monay does best!" the singer said in an exclusive statement to MTV News.
The single was posted by Perez Hilton on Thursday afternoon (March 3), after speculation earlier in the day that it would hit radio next week.
"Till the World Ends" is a swirling, "beat the beat" track, ready for late nights spent "dancing till the world ends" as she sings on the fast-paced party jam. "This kitten got your tongue tied in knots I see/ Spit it out 'cause I'm dying for company," a confident Spears purrs.
Later in the song, she sings: "See the sunlight/ We ain't stopping/ Keep on dancing till the world ends/ If you feel it/ Let it happen/ Keep on dancing till the world ends."
Last month, Ke$ha talked with Spin.com about the song, saying it's about the power of an artist performing a great gig. "That song is me imagining her and any female musician touring the world," she said. "You know, when you go out, and you're having an amazing, magical night and you don't want to go to sleep and you want it to last until the world ends."
This new track is the latest single from Spears' forthcoming Femme Fatale, which drops March 29. Source: MTV
The following italicized article is from www.mtv.com:Britney Spears is a month away from the release of Femme Fatale, and nearly every day, she's teasing fans with samples of some of the songs on the album, including the latest, her song with will.i.am, "The Big Fat Bass." Now, longtime collaborator Rodney Jerkins is opening up about hitting the studio with Spears.
"Britney's always great to work with. I've worked with Britney for 12, 13 years now," he told MTV News. "It's always great to work with someone when you work with someone time and time again; it's always great, and it always gets better. And just to see her evolve as an artist, it's an amazing, amazing thing."
Jerkins worked with Spears in the past on "Overprotected (Darkchild Remix)" and "I Love Rock 'n' Roll" in the early 2000s, as well as her leaked version of Lady Gaga's "Telephone," when she was recording Circus.
This time around, he said Spears knows exactly what she wants musically on the album. "She was very hands-on. She had a lot of ideas for me," he said. "She's great. She gets it. She is a top-notch veteran pro at this now."
She might be getting some help from Jerkins, but Dr. Luke and Max Martin are executive-producing the album, and Jerkins had nothing but the best to say about the production team. "I never spoke to them, [but] those guys are just great, and the stuff that they've been doing is just really, really great stuff," he said. "I'm sure with their hands on it, it's great."
Spears herself has described the album as "moody, edgy pop with A LOT of energy," hinting that many of the songs will be uptempo, and Jerkins noted that the songs he's been writing for her have certainly fit that label. "I know the songs that I do are uptempo," he said. "The stuff I've done, I think, will kind of shock people. I got a chance to go out my box a little bit too. She's great. Britney's just awesome."Source: MTV
The following italicized article is from www.mtv.com:On Friday, Britney Spears took another teasingly small step in promoting her upcoming Femme Fatale album, releasing a video in which she announced that she'll perform on "Good Morning America" on March 29, the day the LP drops.
The short video clip temporarily calmed the increasingly anxious Britney fans, who had been wondering, "Where is Britney?" It's been six weeks since first single "Hold It Against Me" was released. Since then, Britney has hosted a Q&A session with fans on Twitter and premiered the song's video on MTV, but she's been largely missing from the public eye.
We know the pop princess is still busy putting the finishing touches to her album — she tweeted a picture of her and producer will.i.am at the recording studio recently — but it does strike us as strange that a mere month away from the album release, Britney has not done a single promotional interview or live performance.
In the months before releasing her last album, Circus, Brit had appeared at theVMAs and onstage at Madonna's Sticky & Sweet Tour, performed on the British "X Factor" and shows in France and Germany, and aired the revealing documentary "Britney: For the Record" on MTV.
So, why the relative silence this time around? Is Britney being shy, or maintaining an air of mystery until closer to the big reveal of her album?
"The girl's coming back, and her music's doing well," PR expert Howard Bragman told MTV News. "Coming back is a hard thing to do, and when you've been in the spotlight as long as Britney Spears has been, it's hard to maintain that. The fact that she's still relevant musically is quite a feat."
While Lady Gaga has performed on the Grammys and made appearances on "60 Minutes," "The Tonight Show" and "Good Morning America" since releasing "Born This Way," Bragman cautioned against comparing Brit and Gaga.
"Public relations, when done well, is not one size fits all," Bragman explained. "You've got to know who you're working with and what their DNA in the public eye is, and everybody has a different DNA in the public eye."
Perhaps Britney, now into the 13th year of her career, has decided that she doesn't have to go crazy working the promotional circuit, especially since she is a mother of two young boys. Unlike Lady Gaga and other relatively new pop stars like Katy Perry or Ke$ha, Spears has been there, done that and is no longer so hungry for success. She did her time on the nonstop promo circuit back in her ... Baby One More Time and In the Zone days, and maybe she's content to let the music speak for itself now.
Or perhaps the worrying fans have jumped the gun, and her team is about to surprise us all with a slew of appearances and performances. All we know for sure is that, promotion or no promotion, Britney is still very capable of keeping us intrigued.Source: MTV
A little bird told to Untouchablebritney.net that Britney and MTV are preparing something special to us!
We heard Britney is doing a performance but we don’t have more details for now.
Stay stuned for more information!Source: Untouchable Britney
The following italicized article is from www.mtv.com:Last week, fans were treated to the premiere of Britney Spears' "Hold It Against Me" video. The sleek, dark look at celebrity life was a new aesthetic for the star, who hooked up with Jonas Åkerlund on the clip.
While her dance scenes were choreographed by Brian Friedman, it was noted Hollywood martial-arts expert Steven Ho who helped Britney work out the moves to battle herself in the video.
"I've been very fortunate to have worked on a wide range of high-profile projects, and the video's producer, Hagai Shaham, thought my style would be a good fit with Jonas and Britney. I was brought in to train Britney, choreograph the fight and set up wires for the levitation shots," he told MTV News about joining the project.
"I've always wanted to work with Jonas," he continued. "I knew that a stylized fight would translate well with his trademark visuals, so I was thrilled about doing this project. Jonas wanted a superhuman fight with elements of brutality — that's right up my alley of how I approach an action scene, so we were definitely all on the same page throughout the process."
Not only were Åkerlund and Ho onboard for some mortal combat, but the star herself warmed up to the idea of battling a clone. "Britney was really excited throughout the whole process. It was a grueling shoot of dance and stunts, but her passion for the video and professionalism never wavered," he explained. "There were some pretty tough insert shots where we needed Britney to actually get hit in the face by 'herself.' We did several consecutive takes of this, and she had a lot of fun with it and was a great sport.
"Britney was very enthusiastic about learning how to fight; she's an athlete," he added. "I got that Jonas' concept was partially about the duality of self — we all deal with that, so who wouldn't have fun fighting their alter egos?"
The key, it seems, was making Ho's fight moves work with Friedman's dance routine. "It was really great working with Brian; he's an absolute professional. He was diligent about our fight style being cohesive with the dancing, and that's why it worked so well," Ho recalled. "Our rehearsals were on the same stage, so it was very helpful to have Brian's feedback from a dancer's point of view."
It seems that one of the most memorable moves in the fight, Spears' quickstep during the smack-down, was all her own.
"Britney was fantastic about incorporating what we had practiced in rehearsal, and as a consummate performer, she was able to take ownership by adding her own flavor to the fight. There's a quick cut in the video that features Britney taking a series of small shuffle steps in her heels. This is something she came up with herself that I thought added a nice break of 'cuteness' in the fight," he said. "Jonas drowned out the music here to highlight the tapping sounds, and it's really one of my favorite beats of the video."
Aside from the two Britneys, the other main characters in the fight were her sky-high heels and flowing gowns. "The wardrobe was one of the stars of the fight," he explained. "At first I was concerned about how to approach the long trains. There were discussions with Jonas and [stylist] B. [Åkerlund] and [fashion assistant Renelou Padora] about possibly shortening the train for safety issues. After I showed my wife [designer Nina Petronzio] the pictures of the dresses, she literally said, 'I will kill you if you cut those trains down.' We ended up incorporating the trains as 'weapons.' We treated them as if they were sharp blades, giving Britney reason to jump and evade around them." Source: MTV
The following italicized article is from www.mtv.com:On Thursday night, Britney Spears launched a new phase in her storied career as a music video superstar. She premiered the sleek, dark video for "Hold It Against Me." The Jonas Åklerlund-directed clip will certainly have fans talking for quite some time about its metaphorical images about the trials and tribulations of pop superstardom, funky fashions and an over-the-top fight scene against herself.
With lyrics about flirting with a cute guy in a club, the song's video could have been just a straightforward narrative, but instead Spears and Åkerlund gave an insider look at celebrity, abstractly hinting at a tale about a pop star who fell from space in a fiery red comment, to find fame here on Earth. Midway through the video, our pop star character becomes overwhelmed by the pressures of fame and, emitting neon paint from her hands, she breaks down. The scene of an exhausted Spears, lying face down, her huge white gown covered in paint, might be one of the most beautiful and artistic in this entire piece.
Perhaps hooking up with the "Telephone" director prompted Spears to delve into this newer territory. As her manager Larry Rudolph explained to MTV News on premiere night, the collaboration between the pair was years in the making. "Jonas is someone we've always wanted to work with," Rudolph explained. "She's always wanted to work with him. You know, Jonas did 'Ray of Light' for Madonna, and that's when she became a fan of his."Source: MTV
The following italicized article is from www.mtv.com:Just because Britney Spears is working with "Telephone" director Jonas Åkerlund and his stylist wife B. Åkerlund for the "Hold It Against Me" video does not mean that the clip will mirror Lady Gaga and Beyoncé's extravaganza. Spears' choreographer, Brian Friedman, said the video is all Britney.
"The styling for this video is beyond what Britney has done before," he teased. "B. Åkerlund did the styling for it, and I can say that it is not 'Britney does Gaga.' That is not what's happening with this. Gaga has her own niche, and although B. has worked with Gaga before, she's not giving Britney anything that Gaga would wear. I love seeing Britney try out new things. It's just an extension of what Britney already is."
With potential Gaga comparisons debunked, Friedman talked about having fun with Spears on set and helping her regain that joie de vivre that fans have come to know and love when she's out on the dance floor.
"One of the places that we always tend to improve with Britney is on her beauty shots, when it's just Britney alone dancing," he said. "And one of the little tricks that I like to do is stand right off camera and scream words at her to try and get motivation from her and coach her through the little scenario that she's in, so we did that in this video. And I know there was a picture posted of a bunch of microphones around her face, and that's one of the scenes in particular where I was screaming at her on the side — in a good way."
So, what does he scream at her? "Tiger! I scream tiger," he dished. "When we first started working and I had her back in the studio, I was referring to how she danced when we were working together in the past, when we were doing 'Slave,' 'Toxic,' like some of those things. She used to have a prowl about her and an attack that to me was like a tiger, so I kept telling her, 'I want to see the tiger back,' " he revealed. "I scream the word 'tiger,' so 'tiger' seems to work. It makes her laugh, so it works." Source: MTV
The following italicized article is from www.mtv.com:Jonas Åkerlund certainly has the resume to pull off an epic clip for Britney Spears' "Hold It Against Me." Having already directed spectacles like Lady Gaga's "Telephone," Madonna's "Ray of Light" and Pink's "Sober," Åkerlund is known for creating sexy, controversial and sleek pop videos. So, working with Spears was a natural fit, said her choreographer, Brian Friedman.
"[When] Jonas and I got on the phone for the first time, I was actually jumping on a plane somewhere, so the conversation was very brief, but I am a huge Jonas Åkerlund fan," Friedman dished to MTV News. "Anything that he does is magical. His eye for art is insane, so I was excited to work with someone who loves art so much and it's not just a job, it's not technical; it really is a string aesthetic to what he does."
When Friedman and Åkerlund finally did get the chance to hash it out, the conversation was about how to ensure the video would be focused on what Spears is known for: her tight and sexy dance moves.
"So with that said, I had a meeting with him at his house. We went through the video from top to bottom, and I gave him as much input from the dance side, 'cause it's a dance video, as I could to try to help bring his story to life," he recalled. "And the collaboration was incredible."
Friedman said Åkerlund completely understood his and Spears' ideas on the project, and the results, he said, are no less than stellar.
"I really feel like bringing two artists together in a way like that — where the director really loves the dance and understands the art of the dance and doesn't try to cover it up and water it down — is the best way to go," he said. "He was genius for me with dance."Source: MTV
The following italicized article is from www.mtv.com:As the wait for the dance-heavy video for "Hold It Against Me" continues, details regarding Britney Spears' new album have surfaced. Based on a sales-solicitation sheet, which was confirmed as accurate by a label rep to MTV News, the pop superstar's still-untitled LP is set to drop March 15.
With the rocket success of the album's lead single, it's no surprise that the singer's seventh studio album will feature "multiple songs" from pop masterminds Max Martin and Dr. Luke. Additional production credits include Rodney Jerkins, Stargate, Fraser T. Smith, Bloodshy & Avant and more. Fans can choose between a standard (soft pack/wallet packaging) version of the album and the deluxe (expanded soft pack with additional booklet pages), which will feature three or four additional tracks.
Spears has been hitting the dance studio hard, as the notice describes the forthcoming "Hold It Against Me" video as "a sexy, edgy dance piece directed by Jonas Åkerlund and showing Britney at peak form and ability." Earlier this week, MTV News took the liberty of mashing together some of the singer's most-iconic music-video dance scenes to give fans an idea of what Brit's new clip might look like.
In terms of Spears' press plans, the follow-up to 2008's Circus will be met with "a major TV event to launch the album" and a TV campaign, which will feature a variation of spots before the LP hits stores. The promotional rollout will extend to advertisements on everything from the Internet to the side of taxicabs. Other marketing schemes include a "LGBT/Lifestyle campaign," worldwide online fan contests and routine tweets from Brit.Source: MTV
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