Monday, January 24, 2011

Britney Spears' Beau Signs Back On as Agent

The following italicized article is from

Britney Spears' office romance is back on!

Less than nine months after the singer's beau, Jason Trawick, stepped down as her agent last May, she has resigned with his company, William Morris Endeavor Entertainment, her rep confirms to

But an insider stresses Trawick, 39, won't be the only person handling his gal's uber-busy career.

"Jason will be part of the team handling her career," a source tells Us. "He won’t be the only agent working with her, he will handling acting endeavors, but there will be a big music department also on her account."

Behind the switch? "Jason is someone the family trusts, they know he will make the best decisions for her and she feels comfortable with him," explains the insider. "WME is absolutely the best choice for Britney. They are the best at what they do and her team recognize that."

Meanwhile the duo's nearly two-year personal relationship is going strong.

After the mother of two celebrated her 29th birthday with her man in Mexico in December, she told Us, "My birthday weekend away with Jason was amazing. Best birthday of my life!"

Source: US Weekly

Britney Spears Speeds Into Pop Songs Top 10

The following italicized article is from

Britney Spears' "Hold It Against Me" becomes one of just seven songs to reach the Pop Songs top 10 in only two weeks, charging 16-10 with Greatest Gainer honors (5,601 plays, up 38%, with spins detected on all 130 reporting stations) on the Nielsen BDS-based radio airplay survey.

The song logs the speediest ascent to the top tier in more than six years:

Songs to Reach the Pop Songs Top 10 in Only Two Weeks

Artist, Title, Chart Move Into Top 10, Chart Date, Peak Pos.
Britney Spears, "Hold It Against Me," 16-10, Feb. 5, 2011, tbd
Eminem, "Just Lose It," 33-10, Oct. 16, 2004, No. 5
'N Sync, "Pop," 21-10, June 9, 2001, No. 5
Madonna, "Frozen," 16-10, March 14, 1998, No. 4
the Rembrandts, "I'll Be There for You," 22-10, June 3, 1995, No. 1, eight weeks
Mariah Carey, "Dreamlover," 12-4, Aug. 21, 1993, No. 1, eight weeks
Janet Jackson, "That's the Way Love Goes," 29-9, May 8, 1993, No. 1, nine weeks

Of the prior six such songs, the three earliest went on to spend multiple weeks at No. 1. The next three, however, failed to reach the top three, raising the question: Will "Hold It Against Me" be a fast-rising - but fast-burning - radio hit? Or, can it sustain momentum?

Early programmer reaction bodes well. "Just saying the name 'Britney' conjures up instant recognition like any other intimately familiar brand," says WKCI/New Haven, Conn., program director Stan 'The Man' Priest, who considers Spears "undoubtedly a pop culture fixture."

Also a positive: "Hold It Against Me" blasted in atop Digital Songs last week with 411,000 downloads sold, according to Nielsen SoundScan. (On the Billboard Hot 100, the song became one of just 18 in the chart's 52-year history to launch at No. 1).

Of the previous six quickest Pop Songs top 10s, only Janet Jackson's "That's the Way Love Goes" reigned at retail, having led the Hot Singles Sales physical singles sales chart for five weeks in 1993.

Unsurprisingly, all seven songs to reach the Pop Songs top 10 in a mere two weeks have introduced new albums. Spears continues the streak, as "Hold It Against Me" builds anticipation for her forthcoming seventh studio set.

Source: Billboard

Britney Spears Returning to 'Edgy' Sound on New Album

The following italicized article is from

While Britney Spears's new single, "Hold It Against Me," may have provided an upbeat preview of her new album, what will the rest of the work sound like?

"It's way more edgy than the last album," songwriter Claude Kelly, who composed several tracks for the as-yet-untitled album, tells PEOPLE at a New York NARAS reception. He adds that Spears, 29, is returning to the grittier sounds of 2007's Blackout. "[It's] more in the vein of the album before," he says.

Though Kelly admits he's not completely sure what the "final product is going to be," he does say, "the last album [2008's Circus] was more clean pop. [Its purpose] was to reintroduce Britney to the world as the pop princess."

As the first single also indicates, Spears, who Tweeted from her "Hold It Against Me" video shoot this weekend, has new tunes are definitely club-worthy.

"She's always ready," Kelly says. "Dr. Luke and Max Martin are running the show, and it's all about the beats. It has a heavier bass line and it's much harder, more urgent, more club. She's ready again!"

Source: People

Mediabase Chart Update

''Hold It Against Me'' is currently at #10 on Mediabase with 6565 spins and 45.905 million listeners.

Click here to vote for ''Hold It Against Me'' on your local radio station!

Source: Break The Ice

Oh My Godney!

Day 2 is a wrap! #HIAM video coming soon.... - Britney

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