Friday, September 26, 2008

Snap Judgment On Britney Spears' 'Womanizer'

The following italicized article is from www.latimes.com:

And so we awaken to a new Britney Spears single to distract us from the collapse of yet another major financial institution. (Shout out to all my peeps in the "Washington Mutual" state!) "Womanizer" is just the shot of Jolt Cola pop fans need right now: It's mechanical as heck, sure, and predictable too, but somehow it still draws you in. More like grabs your collar, forces you down onto a cane-back chair and yanks you in. Oh, wait, that's the choreography for the upcoming video.

The good: Retro-futurism takes a roller coaster ride via the snappy staccato beats crafted by the young Atlanta-based production team the Outsydas. It's clean and contemporary but also invokes the quick-witted style of vocal groups like the Andrews Sisters -- a style Brit's rival, Christina Aguilera, has mined to great success before. The highly manipulated vocal complements Brit's Mississippi Valley Girl diction; though she's been turned into a robot (again), she actually sounds engaged. And the lyric, about the kind of girl power that's focused on besting one obnoxious man, is also vintage and contemporary at the same time -- more feminism as individualism, which we all know is hot at the moment.

The bad: This song most emphatically does not swing. The very things that pull in a listener -- the song's jerky repetitiveness, the catchy staccato elements, Britney's voice pushed against your ear -- are going to get really irritating after three days of this song being everywhere.

The conclusion: Britney's back. She actually seems to be awake this time. This is only the beginning.

Source: LA Times

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