The following italicized article is from www.latimes.com:And so we awaken to a new Britney Spears single to distract us from the collapse of yet another major financial institution. (Shout out to all my peeps in the "Washington Mutual" state!) "Womanizer" is just the shot of Jolt Cola pop fans need right now: It's mechanical as heck, sure, and predictable too, but somehow it still draws you in. More like grabs your collar, forces you down onto a cane-back chair and yanks you in. Oh, wait, that's the choreography for the upcoming video.
The good: Retro-futurism takes a roller coaster ride via the snappy staccato beats crafted by the young Atlanta-based production team the Outsydas. It's clean and contemporary but also invokes the quick-witted style of vocal groups like the Andrews Sisters -- a style Brit's rival, Christina Aguilera, has mined to great success before. The highly manipulated vocal complements Brit's Mississippi Valley Girl diction; though she's been turned into a robot (again), she actually sounds engaged. And the lyric, about the kind of girl power that's focused on besting one obnoxious man, is also vintage and contemporary at the same time -- more feminism as individualism, which we all know is hot at the moment.
The bad: This song most emphatically does not swing. The very things that pull in a listener -- the song's jerky repetitiveness, the catchy staccato elements, Britney's voice pushed against your ear -- are going to get really irritating after three days of this song being everywhere.
The conclusion: Britney's back. She actually seems to be awake this time. This is only the beginning.
Source: LA Times
Without wishing to stir up any of that boring Christina vs Britney nonsense, Britney’s new single ‘Womanizer’ is exactly what Christina is trying - and failing - to do with her own new single. We heard the track in full earlier today and while we enjoyed (what we could hear of) the clip that leaked on Monday hearing the track in full - and at full volume - throws the whole thing into a brand new realm of amazingness. Stylistically it shares a lot in common with Rachel Stevens’ ‘Some Girls’ but in Britney terms it’s a brilliantly executed mashup of ‘Toxic’ with the last album’s more insane moments like ‘Ooh Ooh Baby’. Most important thing: it doesn’t fade at the end - the beat drops out while Britney trills the main “YOU’RE A WOMANIZER OH WOMANIZER OH YOU’RE A WOMANIZER BABY” hook. This track lays a really strong foundation for the fully-realised comeback that didn’t quite happen last time and it’s hard not to think of it as a late contender for single of the year. Like we said above, it’s literally quite good.
On Wednesday, the pop star – incognito in a black wig and red lipstick – filmed the video for her upcoming single, “Womanizer,” and will continue shooting Thursday, sources tell PEOPLE. Filming took place Wednesday at Elevate Lounge, a club located within Takami Sushi & Robata restaurant on the 21st floor of an office building in downtown L.A., says a source. In the video, directed by Joseph Kahn (who worked with Spears on “Toxic” and “Stronger”), she plays a waitress. Dancers arrived at the shoot Wednesday morning dressed in waiter uniforms of white dress shirts, skinny ties, and black pants or leggings.
